C A R L M c M A S T E R S
PROUDLY SERVING NORTH ALABAMA
North Alabama’s oldest family owned and operated sign company, J&M Signs, was founded over 70 years ago by Carl McMasters. Carl learned to bend neon on the GI Bill after serving his country in WWII. He later opened his shop on historic Bank Street in Decatur, Alabama with one other employee. It is there that they perfected the craft and became the regions trusted provider of unique, eye-catching, well-built signage for customers for many miles around.
Carl McMasters on 6th Avenue in Decatur, Alabama with their first company truck.
As Decatur grew in the mid 50’s through the early 70’s so did the business.
The early 70’s saw Carl’s son, Carlton Sr., join the business. The 70’s through the 90’s saw many changes at J&M Signs. From the changeover to electric cranes from hand cranked, computerized vinyl cutters, fax machines to a new facility and addition, Carlton Sr. oversaw a period of tremendous growth for the company, building on the foundation his father started.
2002 saw the third generation join the business, Carlton McMasters, Jr. In his 20 years he’s overseen J&M Signs shift technologically. Gone are the days of hand drawn sketches, everything is now computerized. Digital graphics, LED’s and electronic message centers are now the norm. Our history runs deep in this community. Since 1953, we have had the honor of building and maintaining some of North Alabama’s most recognizable signs. Since 1954, we have maintained Decatur’s historic, art deco Princess Theatre. Every generation has supervised a major renovation to the historic marquee. Throughout 70 years and 3 generations, one thing hasn’t changed, the commitment to our clients. We feel that constant communication is key throughout the branding process. From conception to installation, we’re with you every step of the way.
The beat goes on
Carl McMasters opens his business with one other employee to create "Quality Signs Of All Kinds".
1970's - 1980's
1990's - 2000's
Gone are the days of hand drawn sketches, everything is now computerized. Digital graphics, LED’s and electronic message centers appear on the scene.
J&M builds on their experience by incorporating new technology and equipment. Employees saw the evolution from hand cranked to electric cranes, the addition of computerized vinyl cutters and the marvel of fax machines. Carlton Sr. oversaw a period of tremendous growth for the company, building on the foundation his father started.
Whether it be a yard sign or a nine story wall mural for a rocket plant, we take great pride in delivering the very best signage projects for our customers. Lean on our experts to help you communicate your message and/or promote your company's brand.
1950's - 1960's
J&M grows in size and recognition as one of North Alabama's most complete sign services using the tagline, "Business Grows Where Neon Glows".
2000's - TODAY
J&M now becomes a third generation company as Carlton McMasters, Jr. takes the helm. Every generation of leaders of J&M Signs has supervised a major renovation to the historic marquee of Decatur's Princess Theatre so it seemed only fitting to have a fourth generation little helper with the marquee light bulbs.